Marketing Assets Developed Through the Oxford MBA Scholarship

Supported by an Oxford Saïd Business School scholarship, Artistic Director Ruth Hopkins has developed a business plan to evolve K’antu Ensemble from a not-for-profit heritage partner into a scalable commercial events company. Working with University of Birmingham students through our Internship Programme, we are beginning to explore new approaches to digital content and brand storytelling. These draft marketing assets indicate the emerging direction of our new brand and clearly highlight where specialist marketing consultancy is now required to refine, strengthen and amplify our market positioning.

As Artistic Director, Ruth Hopkins has delivered 1,000+ events, from Shrewsbury Folk Festival to Egypt’s Bibliotheca Alexandrina, a National Trust sound installation and a £200k 3-year Commonwealth Games music-heritage programme across Birmingham.  

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